How many enrolments are quietly slipping away?
Assess your admissions journey from a prospective family’s perspective instantly.
The Enrolment Conversion Score is a practical self-assessment for Directors of Admissions, Registrars and Heads of Marketing at independent and international schools. In two minutes, you'll benchmark how well your website answers prospective families, how easily they find what they need, and how effectively it captures and qualifies their interest. You'll get an overall score out of 100, plus sub-scores across Always on responsiveness, Findability & capture, and Qualification & insight and a clear view of where enquiries are being lost. The scorecard is provided by Julia AI, an AI assistant that answers prospective family questions on school websites instantly, in any language, at any hour.
Your Enrolment Conversion Score covers three critical areas
Always-on responsiveness
Is your school ready to answer questions instantly day, night, or weekend so you never miss an opportunity to engage a prospective family?
Findability & capture
How easily can families locate admissions details and submit their interest, and how effectively is your website capturing those enquiries in the moment of intent?
Qualification & insight
Are you getting the right information from prospective families to qualify leads and prioritise your admissions team’s efforts for maximum enrolment impact?
Ready to see how your website performs for prospective families?
Complete the free Enrolment Conversion Score and receive an instant, actionable report tailored for independent and international schools. Benchmark your admissions journey and identify easy wins for more enquiries and conversions.
